Brand Design + Identity

Aether is a sleek athleisure brand concept inspired by the lightness of air and the imagery of flight. The brand combines a clean, airy aesthetic with bold and empowering imagery to convey movement and freedom.

For this project I wanted to focus on creating a brand identity that was clean and timeless yet strong and uplifting. I balanced these two challenging aesthetics by combining bright pastel hues with a modern and dynamic logo and submark. Through references to flight and open space, Aether aims to create a community of athletes who strive for the skies.

Timeline: May 2025
Studio: Personal project